New Dutch
This is
#newdutch
Let's connect the unexpected.
New Dutch is more than a mindset, it's a movement. It's where creativity meets innovation, and bold ideas become global breakthroughs.
Everyday, across the Netherlands, designers, thinkers, and inventors are shaping our tomorrow. From smart cities to sustainable solutions, this is innovation with purpose.
When you search for the Netherlands, you’ll see tulips, canals and windmills. We’re proud of these icons, and of the spirit of innovation they represent. That same drive continues today, shaping our future in fields like quantum and chip technology, data-driven agriculture, smart water solutions and Dutch design.
Innovation is in our DNA. Born from the need to keep our feet dry, it has always fuelled our creativity and international collaboration. Today, the Netherlands ranks among the world’s top innovators, with a strong reputation in science, technology and design.
Across the country, campuses, companies and start-ups are working on energy transition, AI, quantum, food security and sustainability. Together, they are forging the new icons, heroes and masters of tomorrow. Let’s talk New Dutch.
Read all about Dutch innovation!
Culture & Society
Partners
Our partners play a vital role in driving the New Dutch movement forward. Together, we collaborate to foster innovation, sustainability, and positive change across the Netherlands.
If you are interested in joining New Dutch, we encourage you to reach out to the partner organization in your region. They can provide guidance, support, and help connect you with the wider New Dutch network. Organisations, (from cities, areas, locations, and concepts), that recognise themselves in the profile of New Dutch can join the movement. Here you find the partners of our solid foundation.
Open call
Are you working on an international innovation with Dutch roots that could help shape the future? Then it deserves a spotlight. Innovations like Marker Wadden, Organ-on-a-Chip, Growy, and Kingfish, all featured above, have already paved the way.
Submit your innovation here and it could become part of New Dutch: a Netherlands (NL) branding programme that celebrates Dutch ingenuity and helps share your innovation with the world. The closing date for your submission is Friday 31 October 2025.
Netherlands Innovation Network
Connecting Innovation Worldwide
The Netherlands Innovation Network (NIN) helps companies, research institutes, and public organisations work together internationally in the fields of innovation, technology, and science. NIN works on behalf of the Dutch Ministry of Economic Affairs. The activities support the Dutch government’s international knowledge and innovation agenda, focussing on both national and global challenges. With their worldwide network of offices, they aim to strengthen key technologies that are part of the National Technology Strategy (NTS).
Building international cooperation by:
- sharing knowledge and information about the latest global developments in innovation, technology, and science;
- connecting Dutch organisations with partners abroad;
- organising innovation missions, seminars, workshops, and matchmaking events;
- finding funding opportunities for bilateral and multilateral projects.
You can contact the Netherlands Innovation Network via ianetwerk@rvo.nl or visit their page.
Press & media
The Netherlands has now become a global nexus for innovation. We present New masters and new icons that will be shaping our future. All over the country, leading industries, creative pioneers, innovation campuses and other initiatives are currently spearheading groundbreaking research, and there is no doubt they will shape the future, leaving us with new icons. So how do we let the world know?
Downloads
Latest press releases
- NRC Kennisbijlage, Anna Grimbrère x New Dutch (Dutch)
- Published on: 20 October 2024
- EM x New Dutch press release (Dutch)
- Published on: 24 September 2025
Contact
We present New masters and new icons that will be shaping our future. Organisations, (from cities, areas, locations, and concepts), that recognise themselves in the profile of New Dutch can join the movement. Does #newdutch spark an interest or a golden idea with you? We love hearing from you! You can email us at newdutch@nlbranding.nl.
Press contact
For press inquiries please contact:
NBTC | Emilie Zonnevylle: ezonnevylle@holland.com
RVO | Peter Sonneveld: peter.sonneveld@rvo.nl