In the spotlight
New Dutch
This is
#newdutch
Straightforward to the future.
We like to get things moving. To question the obvious, find practical solutions and turn bold ideas into action. By bringing different people and perspectives together, we find new ways to tackle the challenges ahead. That’s New Dutch.
When you search for the Netherlands, you’ll find tulips, canals and windmills. These familiar icons tell a story of a country that has always found inventive ways to work with its surroundings and overcome challenges.
That same spirit continues today. From quantum and chip technology to data-driven agriculture, smart water solutions and Dutch design, people across the Netherlands are finding new ways to tackle the challenges we face. The icons may change. The drive to find a better way doesn’t.
What is New Dutch?
New Dutch is a movement of innovators, thinkers, designers and pioneers who challenge the status quo and see possibilities where others see problems. Across disciplines, organisations and regions, they connect the unexpected to create new solutions to global challenges.
From bold ideas to real-world applications, New Dutch brings these innovations and the people behind them into the spotlight, inspiring new connections and helping turn today's possibilities into tomorrow's breakthroughs.
Discover the people, ideas and collaborations.
Across the Netherlands, innovators are asking different questions, connecting unexpected ideas and putting new solutions to the test. The stories below will tell you how.
Earth
This country was built in partnership with water and wind. That partnership now shapes how we restore nature, rethink construction and guard the coast.
Health
In the Netherlands, health is how we live. So we design care around the whole human being, and increasingly around all living things.
Tech
Our technology is famously down to earth. That's exactly why it reaches so far: precision work that measures the universe, cleans the sky and shapes the chips the world runs on.
Food
We grow more food on less land than almost any country on the planet. Necessity made us inventive, and that inventiveness now shapes what the world will eat tomorrow.
Culture & Society
Innovation doesn't stay in the lab. It shapes streets, homes and daily life, in a society that treats design as a way to solve social questions together.
Partners
Our partners play a vital role in driving the New Dutch movement forward. Together, we collaborate to foster innovation, sustainability, and positive change across the Netherlands.
If you are interested in joining New Dutch, we encourage you to reach out to the partner organization in your region. They can provide guidance, support, and help connect you with the wider New Dutch network. Organisations, (from cities, areas, locations, and concepts), that recognise themselves in the profile of New Dutch can join the movement. Here you find the partners of our solid foundation.
Open call
Are you working on an international innovation with Dutch roots that could help shape the future? Then it deserves a spotlight. Innovations like Marker Wadden, Organ-on-a-Chip, Growy, and Kingfish, all featured above, have already paved the way.
The Open call is closed.
Netherlands Innovation Network
Connecting Innovation Worldwide
The Netherlands Innovation Network (NIN) helps companies, research institutes, and public organisations work together internationally in the fields of innovation, technology, and science. NIN works on behalf of the Dutch Ministry of Economic Affairs. The activities support the Dutch government’s international knowledge and innovation agenda, focussing on both national and global challenges. With their worldwide network of offices, they aim to strengthen key technologies that are part of the National Technology Strategy (NTS).
Building international cooperation by:
- sharing knowledge and information about the latest global developments in innovation, technology, and science;
- connecting Dutch organisations with partners abroad;
- organising innovation missions, seminars, workshops, and matchmaking events;
- finding funding opportunities for bilateral and multilateral projects.
You can contact the Netherlands Innovation Network via ianetwerk@rvo.nl or visit their page.
Press & media
The Netherlands has now become a global nexus for innovation. We present New masters and new icons that will be shaping our future. All over the country, leading industries, creative pioneers, innovation campuses and other initiatives are currently spearheading groundbreaking research, and there is no doubt they will shape the future, leaving us with new icons. So how do we let the world know?
Downloads
Latest press releases
- Invest-NL strategic instrument for Dutch deep tech report, (English)
- Published on: 17 June 2026
- FD newspaper supplement, Rob van Hattum, (Dutch)
- Published on: 20 October 2025
- EM x New Dutch press release (Dutch)
- Published on: 24 September 2025
- NRC Kennisbijlage, Anna Grimbrère x New Dutch (Dutch)
- Published on: 20 October 2024
Contact
We present new masters and new icons that will be shaping our future. Organisations, (from cities, areas, locations, and concepts), that recognise themselves in the profile of New Dutch can join the movement. Does #newdutch spark an interest or a golden idea with you? We love hearing from you! You can email us at newdutch@nlbranding.nl.
Press contact
For press inquiries please contact:
NBTC | Emilie Zonnevylle: ezonnevylle@holland.com
RVO | Peter Sonneveld: peter.sonneveld@rvo.nl