New Dutch

Our drive, vision and ideas are indispensable in accelerating positive change and safeguarding our global future. When we make our knowledge, minds and missions meet, we can truly discover unknown territory. So let’s connect the unexpected. Because who knows what will happen? Together, we might just make history.

When idea meets reality, that's #newdutch!

New Dutch is a mentality, a movement and an international platform for Dutch innovation. On this page, we will bring you typical new Dutch stories. A presentation of new masters and new icons that will be shaping our future. Meet the creators of tomorrow. 

Ask any search engine about the Netherlands, and it will show you tulips, canals and windmills. Make no mistake, we are proud of our icons and the innovation they once stood for. Because that same drive for innovation continues to impact our lives today. And knowing what is brewing across the country, it will no doubt continue to shape our future. From advanced quantum and chip technology, data-driven agricultural innovations, smart water solutions and creative Dutch design: everyday, the Netherlands is actively forging new ways for a better future. So let's talk new icons, new heroes and new masters. Let's talk New Dutch!

Innovation runs through our veins. It’s in our DNA. Stemming from our need to keep our feet dry and our cities thriving, innovation and international collaboration has always played an important role in who we are. Today, the Netherlands is a creative and inclusive country that looks towards the future and beyond its own boundaries. We have a strong reputation to uphold when it comes to technology, science and innovation. We rank seventh on the Global Innovation Index. And with almost 390 patents per capita filed in 2022, we can claim inventiveness as our key value.

Innovation campuses across the country conduct ground-breaking research on topics such as energy transition, artificial intelligence, quantum technology and food scarcity, while many companies and non-profit organisations are committed to the transition to a low or even zero-carbon economy. Additionally, startups and citizen initiatives are actively seeking creative solutions to make our planet more sustainable, livable and lovable. 


Does #newdutch spark an interest or a golden idea with you? Contact newdutch@nlbranding.nl; we love hearing from you!

The Floating Farm in Rotterdam by Iris van den Broek

Ever seen a Floating Farm? Home to 40 cows, this #newdutch dairy farm floats in the heart of Rotterdam, providing dairy products for locals. It aims to show a new way of bringing farming back into the city, with minimal impact on resources and the environment. At the same time, it emphasizes scalability and customisation for a future where rising sea levels mean that farmland is increasingly out of action due to flooding.

The structure was developed to follow circular design principles. It generates all of its own electricity from floating solar panels and provides fresh water through an integrated rainwater collection and purification system. The cows are fed with grass from playing fields and golf courses in the city, along with waste food products like potato scraps, bran and brewers grains.

The cows are just the beginning. To showcase how easily adaptable a Floating Farm can be, a second farm for eggs and vegetables is being built. The possibilities for food production and innovation are endless; the Floating Farm can be tailor-made with a variety of food products. 

Interested in discovering more innovative solutions for livestock farming? Read our article "Glocal solutions for livestock farming".


Get in touch and join us

Want to know more about how you can work together with the Netherlands to achieve your goals? Or how you can help contribute to or spread the word on campaigns, events and initiatives? Contact us directly at info@nlplatform.nl so we can help you connect to the right people.