In the spotlight
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On 7 May 2025 we were at the Envoy Conference Center in Belgrade to discuss the best ways to design and implement sustainable communities. Together, we looked at integrated approaches for regeneration, mobility & nature.
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For more information about this mission:
The world is more interconnected than ever. Our daily lives are increasingly digital, with personal data stored on devices and in the cloud, and the products we use (and their production processes) becoming ever more connected. Alongside these developments, cyber threats are becoming increasingly prevalent. In response, cybersecurity is critical to safeguarding data, protecting essential processes, and supporting a resilient global economy.
The diplomatic relations the USA and the Netherlands share are among the oldest continuous bilateral relationships in the United States. Ensuring secure and effective cyber infrastructure is crucial in achieving both countries’ mutual goal towards a more cyber secure world. Together with US counterparts, a joint venture of Dutch companies and knowledge institutes supported by government institutions is working to strengthen global cybersecurity.
The Netherlands can support the USA in their cybersecurity ambitions by taking a unified approach with niche experts and share knowledge and expertise in, amongst others, securing critical infrastructure against cyber threats, protecting human privacy and securely managing data. With this partnership, all layers (logical, physical and social) of cybersecurity are accounted for with the latest, and more innovative, solutions on offer.
The USA can benefit from the Netherlands’ strategic geographical location and position as digital gateway to Europe. With a highly-skilled workforce, ranked within the global top-5 for cyber-literacy and education, a strong participation in the RSA conference in San Francisco and hosting the One conference in The Hague, the Netherlands focuses on enhancing market entry of cybersecurity businesses and offers a unique entry point to Europe.
The RSAC Conference 2026 in San Francisco is one of the world’s premier cybersecurity events, bringing together global experts, innovators, and leaders to explore emerging threats, technologies, and best practices. The conference features keynotes, interactive sessions, and an extensive exhibition, offering opportunities to showcase solutions, exchange knowledge, and strengthen international collaboration. Dutch cybersecurity companies will participate to highlight their expertise, engage with global partners, and explore transatlantic opportunities in securing critical infrastructure, digital systems, and enterprise environments.
On 2–8 November 2025 six Dutch cybersecurity companies, Dawnguard, Invictus Incident Response, ON2IT Cybersecurity, Passguard, Phantom’sLab, and VirtualMetric, participated in a Cyber Mission to Boston, New York, and New Jersey to strengthen transatlantic cybersecurity collaboration. The delegation represented both established providers and innovative newcomers entering the US market. The programme included high-level meetings, ecosystem visits, and engagements with CISOs, academic institutions, financial organisations, and healthcare providers to explore opportunities and share expertise. The mission reinforced partnerships and highlighted Dutch cybersecurity excellence across multiple sectors. Read more about this mission.
On 28 April – 1 May 2025 we were back at the RSA Conference 2025 in San Francisco, showcasing innovation and strengthening international cooperation. At the Dutch Pavilion, companies presented their latest solutions and engaged with global partners on cyber resilience and market opportunities. The event highlighted Dutch expertise and offered valuable connections for growth in the US and international markets. Read more here.
On 21–25 October 2024 we were on the ground across Georgia and Texas to explore emerging cybersecurity challenges and strengthen binational collaboration. In Atlanta, we engaged with local partners at Tech Square, MARTA, and Microsoft, diving into securing critical infrastructure and transit networks. In Houston and Dallas, we explored cybersecurity innovation across energy, healthcare, and finance through visits to Shell, Texas Medical Center, BP, and local government agencies. Read more about this mission.
On 5-10 May 2024 we were at the RSAC Conference in San Francisco to engage with global leaders on the latest trends and innovations in cybersecurity. Together, we explored emerging threats, cutting-edge solutions, and opportunities to strengthen international collaboration. Read the highlights here.
On 11–15 March 2024 we were at the HIMSS Global Health Conference in Orlando, engaging with healthcare innovators at the intersection of digital health and cybersecurity. Together, we spotlighted Dutch cybersecurity excellence at the Cybersecurity Command Center, where companies such as Attic Security, ON2IT, EclecticIQ, and Zivver presented solutions to safeguard digital health innovations. More information here.
Want to know more about how you can work together with the Netherlands to achieve your goals? Or how you can help contribute to or spread the word on campaigns, events and initiatives? Contact us directly at info@nlbranding.nl so we can help you connect to the right people.