HortiRoad2India
HortiRoad2India
HortiRoad2India
Namaste! We are HortiRoad2India, a public-private partnership that combines knowledge and expertise from the entire horticulture sector in the Netherlands. Together with you, we want to collaborate on transforming India’s emerging food markets. We are keen to create long-term connections with Indian retailers, investors, AgTech firms and greenhouse builders to develop new mid and high-tech greenhouses and upgrade existing greenhouse facilities. Why? Food safety is one of the spearheads of the Indian government and with our knowledge and solutions India can grow safer and healthier fruits and vegetables locally with less use of resources.
The Dutch horticulture sector feeds millions of people around the world. We grow a wide variety of fruit and vegetables using state-of-the-art technology and sustainable techniques. By working together and adapting innovative Dutch solutions to local circumstances, Dutch consortium HortiRoad2India can support India’s horticulture sector to produce better quality products. And in their turn, food producers can provide hotels, restaurants and supermarkets with products that not only last longer, but are also fresher, healthier, cleaner and produced using less resources.
We can, for example, use our innovative technology to equip your greenhouses with irrigation systems, lighting and climate computers or link existing agri software to new hardware, such as sensors. This not only makes your greenhouses smarter, but also more sustainable. Using IoT, AI and other new technologies in horticulture allows you to decrease your emissions, water usage and use of pesticides. The result? Safer, healthier food with a longer shelf-life that can be sold for premium prices.
In the Netherlands, the government, companies, knowledge institutes and R&D centers develop the tools required to farm the future. HortiRoad2India closely corporates with the Netherlands Embassy and the Agricultural office of the Kingdom of the Netherlands, to support in sustainable transforming India’s emerging food markets. The majority of our members already have experience working in India with local partners, and some even have opened local offices or facilities. Together, we cover all aspects of sustainable horticulture, offering an integrated solution for sustainably grown, healthy, clean, and pesticide-free food in India.
Collaborating on the sustainable transformation of India’s emerging food markets
Partners
Partners
Climate control and Energy
Greenhouse Construction
Substrate and sensors
Knowledge Providers, Consultants & Services
Coordinators
Coordinators
Events
Events
No events found.
Showcases
Showcases
Simply Fresh | Location: Hyderabad, Telangana | Crop: Vines, Turmeric, Strawberry, and Blueberry | Type: Gutter System | Surface: 2.2 ha
visit Simply Fresh
DS Group | Location: Bangalore, Karnataka | Type: Water units & Climate Computers | Purpose: Tackle water shortage in India
visit DS Group
Simply Fresh | Location: Hyderabad, Telangana | Crop: Lettuce and cabbage, radishes, carrots, and herbs | Type: Climate and Water solutions | Surface: 8 ha
visit Simply Fresh
NPP & UPL India | Location: Mumbai, Maharashtra | Type: Biofertilizers | Purpose: Improve soil health & Promote sustainable agricultural
visit NPP and UPL India
Nature’s Miracle | Location: Greater Noida, Uttar Pradesh | Crop: Cucumber, Tomato, Strawberry, Capsicum | Type: Hydroponic glass greenhouse | Surface: 2 ha
visit Nature's Miracle
Future Group | Location: Tumkur, Karnataka | Type: Isii Compact Computer | Purpose: Reducing food waste & Improving food production
visit Future Group
Armela Farms | Location: Dubai, United Arab Emirates | Crop: Lettuce and Kale | Type: ModulAIR, Turn-key | Surface: 20.000 m²
visit Armela Farms
Sundrop Farms | Location: Port Augusta, Australia | Crop: Vine tomatoes | Type: A seawater-cooled, solar-powered semi-enclosed greenhouse | Surface: 200.000 m²
visit Sundrop FarmsNews
News
HortiRoad2India has concluded a successful trade mission across India, marking a significant step forward in the development of high-tech horticulture projects. The mission, which visited Bengaluru, Delhi, Mumbai, and Chennai, brought together Dutch horticultural experts, agri-investors, and local stakeholders to explore the feasibility of implementing sustainable, year-round greenhouse technology in India.
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Greenhouse experts from the Netherlands return to India. What does the future of food look like for India? Dutch pioneers in sustainable greenhouse horticulture believe that cutting-edge technology can be the key to an efficient chain, supplying high-quality fruits and vegetables for both domestic and foreign consumption.
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In November 2024, Dutch Greenhouse Delta travelled to India with a clear goal: driving innovation and building partnerships to transform the food system. The visit revealed a sector on the move. Indian industry and government are pushing for sustainable solutions, creating opportunities for collaboration in high-tech greenhouses, resource efficiency, and food security. Agreements like the MoU’s with SANDHU GREENS and Fragaria, and the new connections with growers and investors showed the potential is massive.
Watch the video
Dutch Greenhouse Delta (DGD) is proud to announce the signing of a Memorandum of Understanding (MoU) between the public-private partnership HortiRoad2India with 8 Berries & Mahaberry. These Indian berry producers have the ambition to expand using Dutch knowledge and solutions. This MoU marks the beginning of a focused effort to strengthen mid-tech horticultural operations in India, with an eye on exploring high-tech innovations for future growth.
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What does the future of food look like for India? Dutch experts, pioneers in sustainable greenhouse horticulture, believe that their cutting-edge approach can be the key to an efficient chain, supplying high-quality fruits and vegetables for both domestic and foreign consumption.
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In the presence of Dutch Prime Minister Mark Rutte, Dutch Greenhouse Delta, on behalf of the horticultural cluster ‘NLHortiRoad2India’, signed a Memorandum of Understanding (MoU) with Indian grower Lemon Chilli Farms. This took place last Tuesday during the outgoing trade mission with government and business in Bengaluru, India. In this MoU, both parties express their intention to implement Dutch innovative systems for sustainable food production with the Indian grower.
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PIB India Information session 1 Food & Technology NL Hightech Greenhouse Solutions
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PIB India information session 2 Food & Economics NL Hightech Greenhouse Solutions
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From November 15 to 20 a promising Dutch horticultural trade mission to India takes place. The mission is the first joint activity of the multi-year public-private partnership PIB NLHortiRoad2India, for which the covenant was signed in October in Ahoy, Rotterdam. The PIB aims to position the Dutch horticultural sector as a partner for India to meet India’s increasing demand for fresh, safe, and nutritious fruits and vegetables.
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The Dutch horticultural trade mission to Karnataka and Maharashtra in India, from November 15 to 20, has provided a very good start to position the Dutch horticultural sector as a partner for India. Food safety is one of the spearheads of the Indian government and the demand for safe, fresh, and quality fruit and vegetables is rising in India.
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Dutch Greenhouse Delta looks back on a successful HortiRoad2India trade mission to Hyderabad and Delhi, which took place from 23rd to 30th April. During this mission, the public-private partnership seized valuable opportunities to promote the Dutch horticulture sector and establish collaborations with Indian partners. The results of the trade mission have contributed to strengthening the bilateral trade relations between the Netherlands and India, showcasing how Dutch expertise in greenhouse construction and horticultural technology can contribute to the further development of the Indian horticulture sector.
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We proudly look back on our successful HortiRoad2India trade mission around The World Food India in Delhi, 3-5 November 2023. During the trade mission Dutch Greenhouse Delta’s partners worked tirelessly to explore and strengthen new horizons in horticultural collaboration between India and The Netherlands. The trade mission marks a milestone in our commitment to promoting Dutch food safety systems globally.
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HortiRoad2TheGulf
HortiRoad2TheGulf
HortiRoad2TheGulf
We are HortiRoad2theGulf, a public-private partnership that combines knowledge and expertise from the entire horticulture sector in the Netherlands. We are keen to foster long-term collaboration to execute food security strategies.
Why? In the dynamic landscape of the Gulf region food security, there’s an increased focus on ensuring local safe, fresh food production. A key move towards sustainability and self-reliance. With our knowledge and innovative solutions, we can meet the rising demands for fresh produce in The Gulf nations. The Dutch horticulture sector plays a vital role in feeding millions globally. Utilising state-of-the-art technology and sustainable techniques, we cultivate a diverse array of fruits and vegetables. Collaboratively, we can enhance sustainable food production, minimise food loss, and innovate new strategies and business models.
With our combined knowledge, technology, and experience, we can accelerate the achievement of food security and food safety worldwide. By adapting our proven technology to local circumstances, we can provide support in producing ultra-fresh, safe, and delicious vegetables and fruit all year round, at fair prices, and as close to the point of consumption as possible. By reintroducing sustainable food production, we address critical issues such as climate change, biodiversity loss, food waste, and public health.
In the Netherlands, the government, companies, knowledge institutes and R&D centres develop the tools required to farm the future. HortiRoad2theGulf, as a public-private partnership, was established to assist Saudi Arabia, the UAE and Qatar in improving food self-sufficiency. In close cooperation with the Embassies of the Kingdom of the Netherlands in Riyadh, Abu Dhabi, and Doha, and the Consulate General in Dubai, our public-private partnership business cluster is uniquely positioned to understand and navigate the climate and market dynamics of the Gulf region.
Our public-private partnership business cluster partners are ready to collaborate with key stakeholders to enhance their businesses sustainably. Together, we cover all aspects of CEA (Controlled Environment Agriculture), from breeding and cultivation to lighting, climate control, and crop protection. Specialising in facilitating your transition from low and mid-tech solutions to high-tech alternatives, we propel your enterprise toward sustainability and profitability. We advocate for minimising water and energy usage to make sustainability more tangible while optimising yield and crop quality.
Joining forces for food safety and food security in the Gulf region
Partners
Partners
Breeding and plant propagation
Climate control and Energy
Crop Control
Greenhouse Construction
Automation and logistics
Knowledge providers, consultants and service
Horticultural suppliers
Water Management
Coordinated by
Events
Events
No events found.
Showcases
Showcases
Armela Farms | Location: Dubai | Crop: Lettuce and Kale | Type: ModulAIR, | Turn-key Surface: 20.000 m²
visit Armela Farms
Pure Harvest Smart Farms | Location: Abu Dhabi | Crop: Tomatoes | Type: SuprimAir | Surface: 10.000 m²
visit Pure Harvest Smart Farms
The Green Mast | Location: Riyadh, Saudi Arabia | Crop:Tomatoes, cucumbers, peppers | Type: High-tech hydroponics
visit The Green Mast
Estidamah | Location: King Saud University, Riyadh, Saudi Arabia Crop: Different vegetables and fruits | Type: Research on agricultural activities and crop management, control of environmental conditions, fertilization and irrigation methods, and integrated pest management
visit Estidamah
Miraah | Location: Miraah, Oman | Type: The special greenhouses generate steam using solar energy; that steam is then used in oil production | Surface: 190.000 m²
visit Miraah
Bustanica | Location: Dubai | Crop: Leafy greens | Type: Indoor farm | Surface: 330.000 m²
visit Bustanica
Dar Aqua | Location: Hoarat A’ali | Crop: Tomatoes, cucumbers, peppers, leafy greens | Type: Aquaponic farm
visit Dar Aqua
Agrico | Location: Qatar, Al Khor | Crop: Vegetables, fruits, leafy greens | Type: Aquaponic, hydroponic and indoor farms
visit Agrico
Growy | Location: Al Wafrah | Crop: 550kg of fresh salads and culinary herbs daily | Type: Indoor Farm
visit Growy
Topian | Location: NEOM | Type: Two separate horticultural test facilities as part of the NEOM development | Surface: 110.000 m²
visit Topian
Elite Agro Projects | Locations in entire GCC-region | Crop: Vegetables
visit Elite Agro ProjectsNews
News
The Dutch water and horticulture sectors are joining forces to effectively address the global challenges that Saudi Arabia is facing in its transition to food security. This holistic approach aligns with the goals of the Saudi Government to accelerate its food security agenda and embrace sustainable water use.
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Large delegation of dignitaries and entrepreneurs from UAE to the Netherlands for Greentech week. The incoming mission from the UAE is officially chaired by Her Excellency Sheikha Mariam bint Mohammed Almheiri, UAE’s Minister of Climate Change and the Environment.
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Netherlands and Gulf States: Logical Partners in Sustainability & Biodiversity. Dutch Greenhouse Delta collaborates closely with the Agricultural Council for the GCC countries, based in Riyadh. This translated article with Simone Landhuis was published on Agro Berichten Buitenland on February 22, 2024.
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Dutch horticultural mission to the Kingdom of Saudi-Arabia. The Dutch answer to Saudi-Arabia’s demand for self-sufficiency in food security
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𝗥𝗲𝗰𝗮𝗽 𝗛𝗼𝗿𝘁𝗶𝗰𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝗗𝗮𝘆𝘀 𝗮𝘁 𝘁𝗵𝗲 𝗡𝗲𝘁𝗵𝗲𝗿𝗹𝗮𝗻𝗱𝘀 𝗣𝗮𝘃𝗶𝗹𝗶𝗼𝗻, 𝗘𝘅𝗽𝗼 𝟮𝟬𝟮𝟬 𝗗𝘂𝗯𝗮𝗶 With this great video we look back on a very successful event on the 21st and 22nd of February, where we brought together horticulture and agriculture experts from all over the world, who explored new ways to apply an integrated eco-system approach to boost local and sustainable food production.
Watch the videoLet's Connect!
Let's Connect!
New Dutch
New Dutch
New Dutch
This is
#newdutch
Let's connect the unexpected.
New Dutch is more than a mindset, it's a movement. It's where creativity meets innovation, and bold ideas become global breakthroughs.
Everyday, across the Netherlands, designers, thinkers, and inventors are shaping our tomorrow. From smart cities to sustainable solutions, this is innovation with purpose.
When you search for the Netherlands, you’ll see tulips, canals and windmills. We’re proud of these icons, and of the spirit of innovation they represent. That same drive continues today, shaping our future in fields like quantum and chip technology, data-driven agriculture, smart water solutions and Dutch design.
Innovation is in our DNA. Born from the need to keep our feet dry, it has always fuelled our creativity and international collaboration. Today, the Netherlands ranks among the world’s top innovators, with a strong reputation in science, technology and design.
Across the country, campuses, companies and start-ups are working on energy transition, AI, quantum, food security and sustainability. Together, they are forging the new icons, heroes and masters of tomorrow. Let’s talk New Dutch.
Read all about Dutch innovation!
Earth
Health
Tech
Food
Culture & Society
Culture & Society
Partners
Partners
Our partners play a vital role in driving the New Dutch movement forward. Together, we collaborate to foster innovation, sustainability, and positive change across the Netherlands.
If you are interested in joining New Dutch, we encourage you to reach out to the partner organization in your region. They can provide guidance, support, and help connect you with the wider New Dutch network. Organisations, (from cities, areas, locations, and concepts), that recognise themselves in the profile of New Dutch can join the movement. Here you find the partners of our solid foundation.
Open call
Are you working on an international innovation with Dutch roots that could help shape the future? Then it deserves a spotlight. Innovations like Marker Wadden, Organ-on-a-Chip, Growy, and Kingfish, all featured above, have already paved the way.
The Open call is closed.
Netherlands Innovation Network
Netherlands Innovation Network
Connecting Innovation Worldwide
The Netherlands Innovation Network (NIN) helps companies, research institutes, and public organisations work together internationally in the fields of innovation, technology, and science. NIN works on behalf of the Dutch Ministry of Economic Affairs. The activities support the Dutch government’s international knowledge and innovation agenda, focussing on both national and global challenges. With their worldwide network of offices, they aim to strengthen key technologies that are part of the National Technology Strategy (NTS).
Building international cooperation by:
- sharing knowledge and information about the latest global developments in innovation, technology, and science;
- connecting Dutch organisations with partners abroad;
- organising innovation missions, seminars, workshops, and matchmaking events;
- finding funding opportunities for bilateral and multilateral projects.
You can contact the Netherlands Innovation Network via ianetwerk@rvo.nl or visit their page.
Press & media
The Netherlands has now become a global nexus for innovation. We present New masters and new icons that will be shaping our future. All over the country, leading industries, creative pioneers, innovation campuses and other initiatives are currently spearheading groundbreaking research, and there is no doubt they will shape the future, leaving us with new icons. So how do we let the world know?
Downloads
Latest press releases
Latest press releases
- FD newspaper supplement, Rob van Hattum, (Dutch)
- Published on: 20 October 2025
- EM x New Dutch press release (Dutch)
- Published on: 24 September 2025
- NRC Kennisbijlage, Anna Grimbrère x New Dutch (Dutch)
- Published on: 20 October 2024
Contact
Contact
We present new masters and new icons that will be shaping our future. Organisations, (from cities, areas, locations, and concepts), that recognise themselves in the profile of New Dutch can join the movement. Does #newdutch spark an interest or a golden idea with you? We love hearing from you! You can email us at newdutch@nlbranding.nl.
Press contact
Press contact
For press inquiries please contact:
NBTC | Emilie Zonnevylle: ezonnevylle@holland.com
RVO | Peter Sonneveld: peter.sonneveld@rvo.nl
Sustainable Communities Serbia
Transforming Serbian communities together
Transforming Serbian communities together
Serbia is at a turning point in its sustainable development journey, embracing the EU Green Agenda with bold steps to create greener, more liveable communities. Priorities include green infrastructure, better waste and water management, sustainable mobility, and energy efficiency, all driven by cross-sector collaboration.
The Netherlands, a leader in sustainable urban innovation, offers strategic guidance and practical, nature-based solutions. Dutch companies and knowledge institutions bring integrated approaches that help municipalities embed sustainability into planning, creating resilient, inclusive, and future-proof communities.
Through open knowledge exchange, we aim to co-create locally relevant, globally informed strategies. By combining our expertise, we can accelerate progress, boost innovation, and support a resilient green economy across Serbia and the region.
Partners
Partners
Events
On 7 May 2025 we were at the Envoy Conference Center in Belgrade to discuss the best ways to design and implement sustainable communities. Together, we looked at integrated approaches for regeneration, mobility & nature.
