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Sport

Sport is an important enabler of sustainable development. And a considerable contributer to the Netherlands GDP at 1.1%. With the aspiration of leaving no one behind and its promotion of tolerance and respect, it can be used as a platform to continue advancing economic development, encourage social inclusion and embrace environmental protection.

The Netherlands recognises the growing contribution of sport to the realisation of development and peace. It plays an important part in the promotion of tolerance and respect, as well as the empowerment of women, young people, individuals, communities, health, education and social inclusion objectives.

As a small country, we actively seek international cooperation and adapt quickly towards new challenges. Our long-term public-private approach facilitates the responsible promotion of Dutch businesses, knowledge institutes and the affiliated sector in target markets where our knowledge and solutions are welcomed and of added value.

By teaming up and elevating sport, we can build a better world - one which is healthier, greener and more peaceful. In our country alone, 3,6 billion euro was spent by Dutch people on sport and fitness services. And a staggering 390 million euro goes towards sport partnerships in pro sports. In true sporting spirit, the Netherlands is always in search of new teammates.

Reach out to us and learn about our SportsNL initiative. Let’s change the game together!

Let's play for a better world

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By teaming up and elevating sport, we can build a better world - one which is healthier, greener and more peaceful. In true sporting spirit, the Netherlands is always in search of new teammates. Get in touch with us and together we can win medals in the game of solving global challenges.

Let’s continue our conversation, visit the newly launched Sports-NL website to find out more about Dutch public-private initiatives in the sport sector.

​"SportsNL provides a wonderful platform to maximise the power of sport on an international level." - Mirian Keuning, deputy director international affairs at VNO-NCW.

Get in touch and join us

Want to know more about how you can work together with the Netherlands to achieve your goals? Or how you can help contribute to or spread the word on campaigns, events and initiatives? Contact us directly at info@nlbranding.nl so we can help you connect to the right people.