In the spotlight
Egypt’s ambition is to make the transition to a resilient and future-ready agricultural sector. This entails more cultivation in greenhouses, modernising irrigation methods, and strengthening its workforce through skills development. As a sustainable and future-ready food system is a shared ambition between both countries, the Netherlands aims to partner with Egypt to accelerate this transition.
The Netherlands has a long history in horticulture, particularly in developing practical knowledge and innovative technologies to grow efficiently with limited resources. Egypt, in turn, brings solid local expertise and a thorough understanding of the climate and market. By adapting proven solutions to local conditions together, we can combine our expertise to support Egypt's horticultural development.
The Dutch cluster Climate and Water-Smart Protected Cultivation brings knowledge and expertise in greenhouse systems, precision irrigation, climate-smart cultivation, and workforce development. Together with Egyptian partners from the public and private sectors, and the agricultural team at the Netherlands Embassy in Cairo, we aim to co-create a resilient, modern horticulture sector that can thrive.
Our cluster members are ready to work with Egyptian farmers, companies, and knowledge institutions. Together, we will strengthen Egypt’s horticulture sector, boost productivity, create jobs, and drive economic growth. We look forward to sharing knowledge, technology, and experiences. Let’s farm the future together!
CES brings more than 55,000 people from around 140 countries into one place. Companies, investors, and the wider international tech ecosystem, all there to find new technology and do business. The Dutch delegation arrives with forty companies from across the Netherlands, working in everything from critical infrastructure to health and clean energy.
CES is a showcase of the emerging technologies that will shape the tomorrow's economy and society. For the Netherlands, it's an opportunity to highlight the startups that solve global challenges. Critical infrastructure. Healthcare. Clean energy. These are challenges no country solves alone, and they are exactly where Dutch innovation is strongest.
2027 marks the tenth time the Netherlands physically takes part in CES. Across the first nine editions, hundreds of Dutch companies have travelled to Las Vegas to accelerate their international growth. For several of them, CES was the step that opened up the international market.
Ahead of CES, every participating company completes a training programme from the Ministry of Economic Affairs, delivered by the Netherlands Enterprise Agency (RVO). It prepares them to make the strongest possible case in Las Vegas: to customers, partners, investors, and media.
CES (Consumer Electronics Show) is the world’s largest and most influential technology trade show, organized by the Consumer Technology Association (CTA) and held annually in Las Vegas. CES 2027 will bring together over 130,000 attendees from more than 160 countries, including Fortune 500 companies, startups, and innovators across sectors such as consumer electronics, automotive technology, health tech, artificial intelligence, smart home, and sustainable technology.
CES Unveiled Amsterdam 2026 is an exclusive, invite-only event designed for the Dutch innovation community. It will bring together startups, media, government officials, and other valued partners for a day of programming, startup training, a pitch competition, and meaningful networking. The event will focus on the innovators and ideas shaping The Netherlands' role in global tech ahead of CES 2027.
Images: NL at CES 2026 by Solid Focus
Saudi Agriculture 2025 brings together the global agriculture community to share knowledge, innovations, and solutions. Discover how the Netherlands contributes to this vibrant exchange and learn more about our activities and expertise in the sector.
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For more information about the Netherlands’ participation:
Want to know more about how you can work together with the Netherlands to achieve your goals? Or how you can help contribute to or spread the word on campaigns, events and initiatives? Contact us directly at info@nlbranding.nl so we can help you connect to the right people.