A destination full of discovery

Known for our iconic canals, tulip fields, and windmills, the Netherlands offers much more than its famous landmarks. Visitors quickly discover a rich diversity of landscapes and cultures, extending well beyond the major cities in the west. In the north, wide beaches and tranquil islands invite rest and reflection, while Friesland shares its own language and traditions alongside world-class sailing. The east features medieval Hanseatic towns and lush nature reserves. To the south, Limburg’s rolling hills and culinary influences from neighbouring countries provide yet another unique perspective on Dutch life.

Cultural expression thrives everywhere. Masterpieces by Rembrandt and Van Gogh hang in renowned museums, while bold contemporary design and architecture showcase a forward-looking spirit. Festivals fill towns and cities year-round with music, theatre, and dance. And cycling paths, waterways, and compact towns make it easy to explore at your own pace, whether by bike, boat, or on foot.

What ties all these experiences together is a strong cultural identity shaped by values of openness, creativity, and community. For centuries the Netherlands has been a meeting place of people and ideas, from its bustling trading ports to today’s hubs of innovation. This spirit of exchange is still alive, and visitors can feel it in every encounter, whether tasting regional delicacies at a market or learning about water management in Zeeland.

Tourism enriches these exchanges. It builds understanding, supports communities, and strengthens cultural heritage. In the Netherlands, there is also a strong commitment to sustainability. Protecting fragile coastal ecosystems, preserving historic town centres, and promoting green mobility are all part of ensuring that future generations can enjoy the same beauty and inspiration.

Every journey to the Netherlands offers more than sights. It offers connection, with history, with nature, with creativity, and with the people who bring the country to life. On this World Tourism Day, we celebrate the joy of travel and the bonds it creates. We look forward to welcoming you to the Netherlands, where discovery, culture, and hospitality await around every corner.

Image credits: Daan Steijnen van Eck