Health is a right. And the COVID-19 pandemic has reminded us just how important that right is. It’s never been more important to bring world leaders together to make sure everyone can live a healthy life. No matter where they live or how old they are.
In 2015, the UN set a number of Sustainable Development Goals (SDGs) to achieve by 2030. SDG3 “Good Health and Well-being” is meant to “ensure healthy lives and promote well-being for all, at all ages.”
We can’t achieve SDG3 with healthcare alone. We need new technology. And let’s not forget sports! Both physical and mental health matters a lot to Dutch people. They go for the healthier option when they can – taking the bicycle instead of the car, for example. Innovative technology and an excellent medical infrastructure aside, high mental health awareness and a balanced diet all contribute to our outlook on health. Our aim? A fully personalised healthcare system, based on our national data infrastructure.
We encourage each other to take health into our own hands. But for such a personalised approach to work, we need the right tools. Think eHealth applications that allow for early diagnostics. After all, prevention, as Dutch philosopher Desiderius Erasmus famously said, is cure. We also encourage exercise – a sustainable way to maintain physical and mental health.
"The most important thing is to collaborate with others. Find the right partners and stakeholders to support you."
Ageing populations. Unhealthy lifestyles. Sometimes preventable chronic illness, like cardiovascular disease and diabetes. And increasing healthcare costs. All key global challenges standing in the way of healthy living. So, in line with our can-do mentality, we roll up our sleeves and get to work. Here’s what we do:
Want to know more about how you can work together with the Netherlands to achieve your goals? Or how you can help contribute to or spread the word on campaigns, events and initiatives? Contact us directly at info@nlbranding.nl so we can help you connect to the right people.