3 minute read
Dutch Design Week 2024: When real meets unreal
From October 19th to 27th, Dutch Design Week 2024 invites audiences to explore a world where reality and imagination intertwine. This year’s theme, 'REAL UNREAL', challenges us to question what we perceive as ‘real’, showcasing designs that play with our sense of possibility and push us to rethink the familiar.
Designing in a world of contradictions
Dutch Design Week has been a hub for bold ideas and visionary creativity every October for many years. This year's theme REAL UNREAL examines the space between what is real and what seems unreal, highlighting how design can reshape our perceptions. Running for a whole week, Dutch Design Week 2024 will present innovative work that redefines the way we interact with the world, from surreal environments to futuristic technologies.
Collaboration for change
At its core, Dutch Design Week 2024 underscores the idea that REAL change happens when we come together, uniting creativity, technology, and shared visions to build a more inclusive and dynamic future.
Exploring the REAL and the UNREAL
Dutch Design Week 2024 offers a variety of program themes that embody the 'REAL UNREAL’ concept. These themes will guide visitors through immersive exhibitions, thought-provoking talks, and hands-on workshops where designers challenge conventional perceptions of reality - whether through digital innovations, surreal installations, or unexpected interactions. Designers have the unique ability to make the unreal seem possible, pushing us to question what we consider real and encouraging us to reconsider our relationship with technology, nature, and one another. So don’t believe everything you think and step into a world full of new perspectives. Discover what the future could look like at Dutch Design Week 2024.
The partnership between Dutch Design Foundation and New Dutch is a natural fit, as both are driven by innovation and a shared vision of shaping a better future. Dutch Design Week embodies the #newdutch spirit by showcasing how design can challenge perceptions and inspire innovation.
The Dutch Design Foundation champions creativity and design as tools for change, New Dutch focuses on pioneering ideas and solutions that push boundaries. Together, they highlight the talents and innovations shaping tomorrow, showcasing new masters and icons who are redefining the Netherlands’ global impact. Discover how designers shape our future at #DDW24.
#newdutch is a mentality, a movement, and an international platform for Dutch innovation. Discover the makers of tomorrow on www.newdutch.nl and join us!
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