About #NewDutch

Ask any search engine about the Netherlands, and it will show you tulips, canals and windmills. Make no mistake, we are proud of our icons and the innovation they once stood for. Because that same drive for innovation continues to impact our lives today. And knowing what is brewing across the country, it will no doubt continue to shape our future. From advanced quantum and chip technology, data-driven agricultural innovations, smart water solutions and creative Dutch design: everyday, the Netherlands is actively forging new ways for a better future. So let's talk new icons, new heroes and new masters. Let's talk New Dutch!

Innovation runs through our veins. It’s in our DNA. Stemming from our need to keep our feet dry and our cities thriving, innovation and international collaboration has always played an important role in who we are. Today, the Netherlands is a creative and inclusive country that looks towards the future and beyond its own boundaries. We have a strong reputation to uphold when it comes to technology, science and innovation. We rank seventh on the Global Innovation Index. And with almost 390 patents per capita filed in 2022, we can claim inventiveness as our key value.

Innovation campuses across the country conduct ground-breaking research on topics such as energy transition, artificial intelligence, quantum technology and food scarcity, while many companies and non-profit organisations are committed to the transition to a low or even zero-carbon economy. Additionally, startups and citizen initiatives are actively seeking creative solutions to make our planet more sustainable, livable and lovable. 

Join us

Does #newdutch spark an interest or a golden idea with you?

Contact newdutch@nlbranding.nl; we love hearing from you!