Eindhoven shows how Dutch design shape our future

From 17 to 25 October 2026, Eindhoven is transformed once again the place where design takes centre stage. During Dutch Design Week, designers, makers, researchers and visitors come together to share ideas, ask questions and look at the world a little differently. Some ideas challenge the way things work. Others make us wonder why we do things that way in the first place.

That spirit of curiosity is at the heart of this year’s DDW theme: R.A.W. – Rebel Authentic Worth. In a world where everything seems to be increasingly optimised, the theme asks what happens when we leave room for the unfinished, the unexpected and the things that don't quite fit.

As AI and other technologies increasingly shape how we live, work and create, this question is more relevant than ever. It's worth taking a moment and asking not just what technology can do, but what we want it to do. Innovation brings new possibilities, but also challenges the way we're used to thinking and working. Design has a role to play in navigating these changes, helping to make sure that new technologies and solutions aren't just technically possible, but meaningful for people too.

Why design matters for the Netherlands

We have a strong design tradition, but our creative sector is more than just a cultural strength. It also plays an important role in the economy and in developing new ideas and solutions to societal challenges.

The Dutch cultural and creative sectors contribute 4.1% to the Dutch economy and support approximately 390,000 jobs. With annual growth of around 9% (rising to 10.5% in the gaming industry) and exports worth €33 billion, plus an additional €1.8 billion from gaming, the sector is one of the Netherlands’ most dynamic and forward-looking industries.

However, the value of Dutch design is not measured solely in figures. Dutch designers operate at the cutting edge of technology, business, culture and society. They help tackle issues relating to sustainability, energy, mobility and the way we live and work. From integrating solar energy into everyday products to combining robotics, AI and design in autonomous boats. This makes design much more than just a way to make things look or feel better. It helps us understand a problem, challenge the status quo and explore what might work instead.

How Design Works

Dutch Design Week offers a broad programme of exhibitions, presentations, workshops and events across Eindhoven. Designers open their studios, museums and cultural venues host exhibitions, and temporary locations provide space for new work and unexpected collaborations. The programme ranges from established names to emerging talent, offering a snapshot of what designers are exploring and experimenting with today.

Within this programme, the ‘How Design Works’ seminar focuses on a specific question: how can design help technological innovation succeed in society? Organised by the Dutch Design Foundation in collaboration with the Dutch government (the Ministry of Economic Affairs and the Netherlands Enterprise Agency), it brings together designers, businesses, researchers and policymakers. Together, they explore how technology can become not only functional, but also meaningful, usable, accepted and sustainable.

‘How Design Works’ brings this idea to life through concrete examples. Albert Maas, CEO and co-founder of Avular, will demonstrate how autonomous robots can contribute to safety and efficiency across various sectors. Industrial designer Robert Bronwasser presents the circular Infinity office chair, designed for NO-EM. Bob Hendrikx, founder of Loop Biotech, develops biodegradable funeral products using materials such as mycelium. Other speakers, including Bart Ahsmann from CLICKNL, Lotte de Groen from TNO Vector and Lonneke Zuidwijk from Heijmans, will share their perspectives on collaboration, societal transitions and the development of healthy, future-proof environments.

Visit Dutch Design Week

Are you curious about what the creative industry in the Netherlands has to offer? If you’re here, visit Eindhoven for Dutch Design Week from 17 to 25 October and discover the designs of tomorrow. The programme features thousands of designers across more than 100 venues in Eindhoven. The ‘How Design Works’ seminar will take place on Friday 23 October 2026 from 10.30 am to 12.30 pm.