DIGI FRUIT - Building a More Sustainable and Competitive Fruit Sector

Romanian growers face growing demands for consistent quality, efficient use of resources and more sustainable production methods. Digitalisation of fruit growing offers practical solutions to these challenges, provided they are tailored to each grower’s needs and stage of development.

Digi Fruit brings together Dutch expertise across the fruit production chain, from planting material for pome fruit, stone fruit and soft fruit to orchard design and planting, fertigation, crop protection, harvesting, storage and sorting. This gives Romanian growers access to a wide range of practical solutions, with technologies and applications demonstrated at ICDP Mărăcineni over several years.

Digitalisation can deliver significant benefits, including:

Up to 30% less water and soluble fertiliser are used for irrigation and crop nutrition.
Up to 40% reduction in crop protection products.
Higher yields and more consistent production.
Automated record-keeping and improved traceability.
Better preparation for product certification, helping growers access modern retail channels and export markets.

These benefits directly address three key priorities for Romanian fruit growers: maximising yields, minimising costs and improving sustainability.

Digi Fruit makes digitalization accessible through practical, financially viable solutions that can be introduced step by step, according to each grower’s needs and starting point.

Through demonstrations, training and knowledge exchange, DIGI FRUIT aims to help Romanian fruit growers improve efficiency, strengthen their market position and contribute to a more sustainable and competitive fruit sector.