Trade mission to South-East-Asia

The ASEAN-5 region — Indonesia, Malaysia, Singapore, Thailand and Vietnam — offers major opportunities for Dutch horticulture and agrifood companies. With more than 500 million consumers, rapidly developing markets and strong regional trade connections, South-East Asia is an important gateway to wider Asian growth markets. Through the ASEAN-5 collaboration, the Dutch Ministry of Agriculture, Fisheries, Food Security and Nature, together with regional partners, supports Dutch companies in strengthening their position in the region and showcasing Dutch expertise in sustainable agriculture, climate and nature solutions.

This horticulture trade mission provides participants with valuable insights into the diverse ASEAN-5 markets, while recognizing the cultural, economic and political differences between the countries. At the same time, the mission emphasizes one key success factor shared across the region: the importance of building personal relationships and trust. Through company visits, networking opportunities and collaboration with local stakeholders, participants can explore new business opportunities, expand their regional network and establish a strong foundation for long-term cooperation in South-East Asia.